Growing your business is the #1 priority for most sellers. While great customer service (tools: Feedback Reminder, Email Marketing, and CRM & Helpdesk) will create repeat buyers and boost your seller status, but let's go over the eBay tools and features you can use to market and promote your items:
Cross-Promote items in Listing Designer and Email Marketing
Use Listing Designer to automatically cross-promote items.
In your Email Marketing emails, upsell related items.
Use External Website Marketing in Emails
This method will re-engage buyers while they are already shopping with you.
1 - Set up an external web presence:
Create a PDF
Set up Facebook Store
2 - In your Email Marketing messages:
add links to your Webstore & PDF and invite buyers to shop with you again.
Personalize Auto Message email settings.
PS: If you are subscribed to eBay Store, include a link to your store in Feedback Reminders, eBay messages, and emails. Note: if using Classic eBay Store, use stores.ebay.com/mystorename instead of ebaystores.com for your link.
Boost your Listings in Search Results
Get found in more search results by using Listing Software to add SEO keywords and descriptions to your listings.
When using eBay's "Promoted Listings" feature, eBay will promote you in Google Shopping results. SEO data will also help your items rank better.
Attract buyers with listing designs that match your items
Use Listing Designer to create professional, responsive listing design templates to match your brand and provide more information on all of your listings.
Share your Webstore/PDF/eBay Store/items on social media
The more links you have on the internet (to your items), the more Google and Bing are going to like you.