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How to automatically send, accept, and counter eBay offers

Boost your sales by managing offers with less effort. Offers Automation rules are a perfect "set it & forget it" marketing tactic.

Written by Tony Adams

With Offers' Automation rules, you (and your team) can save countless hours when using eBay offers to market your products.

You can create rules to send and respond to offers for items that match certain criteria.


Step 1 - Create a new automation

  • In the left menu click Offers, then open the Offers Automation tab, then click Automated Offer Sending or Automated Offer Responses:

Step 1 - Create a new automation (screenshot 1)
  • A pop-up window will open with setting options for your offers automation rule:

Step 1 - Create a new automation (screenshot 2)

Step 2 - Program your automation rule

There are two Action options that will change the rest of the settings you see:


Option 1 - Send Offers

Option 1 - Send Offers (screenshot 3)

This option will send offers for offer-eligible items. You can set the offer, optimize delivery, and send for only certain items with the following options:

  • (A) Set an Offer Value.

  • (B) Choose the Quantity of units the buyer needs to purchase to accept the offer.

  • (C) Choose your Timezone and a Schedule time: Morning (08-12), Noon (12-16), Evening (16-20) or Every 10 minutes* (the last one is not available to every account).

  • (D) Include a custom message.

  • (E) Filter groups of listings or filter individual listings to send offers for.

Option 1 - Send Offers (screenshot 4)

Options 2 - Respond to Offers

Options 2 - Respond to Offers (screenshot 5)

When automatically responding to offers, you can set your rule to accept offers, and tick Counter Offer on the Counter Offers step to send a counter offer when an offer does not match based on your settings:

Options 2 - Respond to Offers (screenshot 6)

If accepting, set offer requirements for which you will accept:

  • (A) Offer value & quantity

  • (B) Accept Counter Offers between: the range of discount percentages you accept when a buyer counters.

  • (C) Set a custom message to send when accepting.

Options 2 - Respond to Offers (screenshot 7)

If the buyer's offer doesn't meet your requirements to accept it, you can choose to send a counter-offer:

  • (A) Set the Offer Value you want to counter with.

  • (B) Include a custom message to be sent with your counter-offer. Click Save & Enable to switch the rule on. Save keeps it switched off; use the Status switch in the rules table to turn it on later. The wizard has no step for declining offers. For all tabs and rules, see eBay Offers Manager: Tabs, Bulk Offers and Auto Rules.

Options 2 - Respond to Offers (screenshot 8)
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