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How to Use Dynamic Fields (placeholders) to Personalize Auto Messages

Learn about dynamic fields and send personalized messages with content relating to your eBay buyer's purchase.

Written by Karolina Santiago

Dynamic Fields (placeholders) are used to send personalized buyer/order data automatically.

Each time a message is sent, dynamic fields are replaced with information specific to the buyer and their purchase.

Step 1 - Choose a Message

Choose/edit a message to customize. Go to Messages


Step 2 - Insert a Dynamic Fields into your message

  • Visit step 5 Message content and your dynamic fields will be displayed next to your message editor:

  • Click the dynamic field you want to use and it will be inserted into your message.


A quick overview of each dynamic field:

  • {item_name} - The Title of your eBay listing.

  • {buyer_first_name} - The buyer's first name.

  • {buyer_name} - Buyer's eBay username

  • {buyer_id} - Buyer's eBay account ID

  • {buyer_checkout_message} - Any note the buyer left at checkout

  • {order_id} - eBay's assigned order ID

  • {item_id} - eBay-assigned ID of your listing

  • {item_link} - A link to your eBay listing

  • {product_review_link} - A link to review the product (if eligible for review)

  • {item_feedback_link} - A link to leave you feedback

  • {shipping_address} - Full shipping address

  • {variation_specifics} - The variation identifiers of the item purchased

  • {carrier_phone} - Phone number of the shipping carrier

  • {transaction_id} - eBay's assigned transaction ID for the order line item

  • {handle_by_date} - The date the order needs to ship by, based on your handling time

  • {shipping_date} - The date the order was marked as shipped

  • {shipping_country} - Country the item is shipping to

  • {shipping_city} - City of shipping address

  • {shipping_postal_code} - Postal or zip code of shipping address

  • {shipping_street} - Street address of shipping details

  • {shipping_state_or_province} - State/province of shipping address

  • {min_est_delivery_date} - eBay's earliest estimated delivery date

  • {max_est_delivery_date} - eBay's latest estimated delivery date

  • {estimated_delivery_date} - eBay's estimated date of delivery

  • {store_url} - A link to your eBay store

  • {contact_url} - A link for the buyer to contact you

  • {signature} - Your saved message signature

  • {tracking_number} - Tracking number uploaded to eBay (available on Item Shipped-type messages)

  • {tracking_link} - Shipping Tracker's tracking link (available on Item Shipped-type messages)

  • {courier} - The order's shipping carrier (available on Item Shipped-type messages)


Note: the exact list of dynamic fields shown can vary slightly depending on the message type (for example, tracking-related fields appear on Item Shipped messages).


After saving, every time the message is sent, the dynamic fields will be replaced with the appropriate information that relates to the sale.


If you have any questions, feel free to reach out to us at any time at [email protected]

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