Skip to main content

Auto Messages Sending Rules: Filters, Groups and AND/OR Logic

Build sending rules for eBay Auto Messages with filters, groups and AND/OR logic, so each message only goes out for the orders you choose.

Written by Avi Assa

What does "Sending Rules" do?

  • Sending Rules lets you customise which orders an Auto Message is sent for.

  • We will review how it works with simple, individual examples.

What does

Just a friendly reminder:

Do not let multiple messages target the same item/order with the same sending trigger (Item sold, Item shipped, etc.). Only one of them will send: the message that targets the most items. For example, an Item Sold message for all buyers sends instead of an Item Sold message with rules.


Combine filters for listings/orders into Item Rules.

Combine filters for listings/orders into Item Rules. (screenshot 2)

The Rule above targets listings with "custom text" or "custom name" in the title.


Combine other Item Rules to exclude or target more-specific data.

Combine other Item Rules to exclude or target more-specific data. (screenshot 3)

Likewise, the Rule above targets listings with "custom text" or "custom name" in the title.

But now, the new Item Rule will only send the message if the customer did not leave a note at checkout (the Buyer Note property set to Is Not Present).

This works great to collect missing instructions automatically.

Pro Tip: Send a Thank You message to buyers who did submit a checkout message — Create a new message with the same rule, but change the Buyer Note condition to "Is Present"


Mind the OR and AND operators

AND and OR operators will yield completely different results from each other in most cases. Our system is also open to setting the rule any way you'd like; however, this allows you to set a rule to something non-logical.

For example, use the AND operator to exclude multiple SKUs containing specific text (SKU does not contain).

The result is that the message will not send for SKUs containing the text:

Mind the OR and AND operators (screenshot 4)

If OR is used, each "does not contain" filter will allow the other SKUs you don't want.

The result is that the message sends for each of the SKUs instead of excluding them:

Mind the OR and AND operators (screenshot 5)
Did this answer your question?