To create a link to take buyers directly to a variation download this spreadsheet from Google Drive and it will create a link for you. Or continue reading to learn how it works.
Download the spreadsheet with
File > Make a Copy OR Download As
Fill in the fields and it will make the link for you. (Important: confirm the test you enter is the exact same as eBay)
How eBay Variation URL works:
Replace Variation+Name and Variation+Option in the query below:
?vti=VARIATION+NAME%09VARITATION+OPTION
%0AVARIATIONtwo+NAME%09VARITATIONtwo+OPTION
Then, add it to the end of a regular eBay Item Link:
(www.ebay.com/itm/056548465)
?vti= (look for variation)
+ (for space)
%09 (between variation name & option)
%0A (between each additional variation name/option)