Overview
eBay Ads in 3Dsellers empowers eBay sellers to create and manage Promoted Listings Standard campaigns directly from the platform. This feature allows you to advertise your eBay listings, control ad rates, and automate campaign management based on performance metrics. With eBay Ads, you can increase visibility for your products, optimize your advertising spend, and automatically adjust campaigns based on impressions, clicks, sales, and return on ad spend (ROAS).
Accessing eBay Ads
To navigate to the eBay Ads section:
Log in to your 3Dsellers account
Navigate to Listings & Products from the main menu
Click on Listings in the navigation sidebar
Select eBay Ads (marked with a "NEW" tag)
Choose either Campaigns to manage your advertising campaigns or Automation to set up automated campaign rules
Creating a New Campaign
Follow these steps to create a new Promoted Listings Standard campaign:
Navigate to Listings & Products > Listings > eBay Ads > Campaigns
Click the + Create Campaign button
Fill in the campaign details:
Channel: Select the eBay account from the dropdown (e.g., "topvid (BE)")
Campaign name: Enter a descriptive name for your campaign
Notes: Optionally add notes about the campaign
Campaign duration: Set the start date and end date for your campaign
Choose your Ad Rate Strategy:
Dynamic ad rate: eBay automatically adjusts the ad rate based on performance
Apply fixed ad rate of: Set a fixed percentage ad rate. You can choose to bid a percentage higher or lower than eBay's suggested ad rate
Don't adjust eBay ad rate: Use eBay's suggested ad rate without modifications. Optionally enable Maximum ad rate to set a cap on your ad spending
Click Save to create the campaign
Note: After creating a campaign, you need to add listings to it. The campaign will not be active until listings are assigned.
Managing Campaigns
Once you've created campaigns, you can manage them from the Campaigns page:
View Campaigns: See all your campaigns in a table showing Campaign Name, Campaign ID, Status, Channel, Impressions, and Actions
Filter Campaigns: Use the Filter dropdown to narrow down campaigns by various criteria
Search: Use the search bar to find campaigns by Campaign ID or Title
Sync Campaigns: Click the Sync Campaigns button to refresh campaign data from eBay
Bulk Actions: Select multiple campaigns and perform bulk operations
Campaign Automations
Campaign Automations allow you to automatically manage campaigns and listings based on performance metrics. There are two types of automations:
Campaigns Automation
Control campaigns based on current metrics such as ROI:
Navigate to Listings & Products > Listings > eBay Ads > Automation
Click + Create Campaigns Automation
Fill in the automation details:
Name: Enter a descriptive name for the automation
Description: Add notes about what this automation does
Trigger: Set the condition that activates the automation. For example: "when impressions less than 0 for 0 days"
Filter Campaigns: Use the filter to specify which campaigns this automation applies to
Choose Action: Select what the automation should do:
Pause Campaign: Automatically pause campaigns that meet the trigger conditions
Adjust Ad Rate: Automatically modify the ad rate based on performance
Choose Ad Rate Strategy: If you selected "Adjust Ad Rate", configure the ad rate strategy (Dynamic or Fixed)
Send Email: Optionally set up email alerts when the automation runs
Click Save to create the automation
Listings Automation
Control individual listings within campaigns based on metrics:
Navigate to Listings & Products > Listings > eBay Ads > Automation
Click + Create Listings Automation
Fill in the automation details:
Name: Enter a descriptive name for the automation
Notes: Add notes about what this automation does
Trigger: Set the condition that activates the automation. Available metrics include:
Impressions
Clicks
Ad fees
Items sold
Sales
ROAS (Return on Ad Spend)
Listing IDs: Optionally specify particular listings to target
Filter Campaigns: Use the filter to specify which campaigns this automation applies to
Choose Action: Select what the automation should do:
Update listing ad rate: Adjust the ad rate for specific listings
Remove listing from campaign: Automatically remove underperforming listings
Move listing to campaign: Move listings to a different campaign
Click Save to create the automation
Important Behaviors and Limitations
Campaign Account Assignment
Each eBay account has its own advertising campaigns. Make sure to select the correct Channel when creating a campaign
Campaigns are account-specific and will only appear under the account they were created for
If campaigns appear under the wrong account, use the Sync Campaigns button to refresh the data
Campaign Data Synchronization
Campaign metrics (impressions, clicks, sales) are synced from eBay. If data is missing, click Sync Campaigns to refresh
There may be a delay between when campaigns are created on eBay and when they appear in 3Dsellers
If campaign data is not showing, verify that the campaign is active on eBay and that the correct account is selected
Ad Rate Strategy
Dynamic ad rate: eBay automatically optimizes the ad rate. You can set a bid percentage higher or lower than eBay's suggested rate
Fixed ad rate: You set a specific percentage. You can choose to bid higher or lower than eBay's suggestion
Maximum ad rate: When enabled, this sets a cap on your ad spending to prevent overspending
Ad rates are calculated as a percentage of the item's sale price
Automation Triggers
Automations check conditions based on the metrics you select (impressions, clicks, sales, etc.)
You can set conditions like "less than", "greater than", or "equal to" a specific value
Time-based conditions (e.g., "for 3 days") ensure the condition persists before triggering the action
Automations run automatically once enabled, so review your trigger conditions carefully
Troubleshooting
Why aren't my campaigns showing up?
If campaigns created on eBay don't appear in 3Dsellers:
Click the Sync Campaigns button to refresh campaign data from eBay
Verify that you're viewing the correct eBay account in the account selector dropdown
Ensure the campaign is active on eBay and hasn't been paused or deleted
Check that the campaign was created under the same eBay account that's selected in 3Dsellers
Why are my campaign metrics (impressions, clicks) missing or incorrect?
If campaign performance data is not showing:
Click Sync Campaigns to refresh the latest data from eBay
Note that eBay may have a delay in reporting metrics, especially for new campaigns
Verify that the campaign has been active long enough to generate data
Check that listings have been added to the campaign and are active on eBay
Why are campaigns appearing under the wrong account?
If campaigns show under a different account than expected:
This can occur if campaigns were created directly on eBay under a different account
Use the account selector dropdown to switch between accounts and verify campaign ownership
Click Sync Campaigns to refresh the account association
When creating new campaigns in 3Dsellers, always verify the Channel selection matches your intended account
How do I edit or delete a campaign?
Campaign management options are available in the Actions column of the campaigns table. If you don't see edit or delete options:
Verify that you have the necessary permissions for the eBay account
Some campaigns may need to be edited directly on eBay if they were created there
Use the Sync Campaigns button to ensure you're viewing the most current campaign data
My automation isn't working. What should I check?
If your automation isn't triggering:
Verify that the automation status toggle is enabled (green toggle switch)
Check that the trigger conditions match actual campaign or listing metrics
Ensure the time-based condition (e.g., "for 3 days") has been met
Review the filter settings to ensure campaigns or listings match the filter criteria
Check that the selected action (pause, adjust rate, etc.) is valid for the current campaign state
Best Practices
Start with Dynamic Ad Rates: For new campaigns, consider using dynamic ad rates to let eBay optimize performance automatically
Monitor Performance Regularly: Check your campaign metrics frequently and adjust ad rates based on performance
Use Automations Strategically: Set up automations to pause underperforming campaigns or adjust rates for listings that aren't meeting your goals
Set Maximum Ad Rates: Enable maximum ad rate limits to prevent overspending, especially when using dynamic rates
Test Different Strategies: Create multiple campaigns with different ad rate strategies to compare performance
Sync Regularly: Use the Sync Campaigns button regularly to ensure you're viewing the most up-to-date data
Document Your Campaigns: Use the Notes field to document campaign goals and strategies for future reference
Review Automation Rules: Periodically review your automation rules to ensure they're still aligned with your advertising goals





