When selling across multiple channels, you may want each marketplace to have its own pricing strategy.

For example:

This article explains how to configure separate channel pricing using product attributes and pricing rules.

You want:

Expected result:

14.99×1.16≈17.3914.99 \times 1.16 \approx 17.3914.99×1.16≈17.39

By default, multiple channels may be mapped to the same product field, such as:

When this happens:

This is expected behavior when all channels share the same source field.

The best practice is:

This allows the website to use the original product price while eBay automatically applies a markup.

Open the product in the Product Editor and set the base price.

Example:

This becomes the global price for all listings linked to that product.
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Go to:

Example rule:

This creates a 16% increase.

Example calculation:

x×1.16x \times 1.16x×1.16

A) Name the rule

Give the rule a clear name (e.g. "16% price increase") and optionally add a description.

​B) Set the condition (optional)

Under Conditions, click + Add Condition and select Product Property / Price, then choose a filter (e.g. "has value"). This ensures the rule only runs when the product has a price set. If you want the rule to apply to all products unconditionally, you can skip this step.

​C) Set the output action

Under Output - If conditions are met, click the + button to add an output, which means the field (Product Property/Custom attribute) where the Action selected will be applied if the conditions met.
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Select Product Property / Price, then click the action dropdown and choose Calculate.

​D) Configure the calculation

In the Calculate dialog:

E) Preview and save

Use the Preview Rule Output field to search for a product by Title/SKU and verify the calculated price looks correct. Then click Save to save the rule. The Listing Price field in the template will now show your rule name with the calculated preview value.

In your marketplace listing template:

Locate:

Instead of mapping directly to:

Select:

Then choose your pricing rule previouly created.
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Click Set and Save changes.

After saving the template, go to Products - All Products, select the relevant products, open Bulk Actions, and choose Revise Listings Price to push the updated price to the channel.

Final output:

Some sellers prefer storing a completely independent price for each channel directly on the product — without using rules or calculations. This is done by creating a dedicated Custom Attribute per channel and mapping the channel's Listing Price field to it.

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This method is useful when:

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Go to Products → Custom Attributes and click + Create Custom Attribute.

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Fill in:

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Click Create to save the attribute.

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Repeat this step for each channel that needs its own price (e.g. one attribute per channel).

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Go to Mapping Templates and open the template for the relevant channel.

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In the Pricing section, click on the Listing Price field. Select the Product Attribute tab, then choose Custom Attribute and select the attribute you just created (e.g. Website Price).

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Click Set, then Save Changes.

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Now when this template is used to publish or revise a listing, the system will pull the price from that custom attribute instead of the main product price field.

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Go to Products → All Products, find the product you want to update, and click the Edit Product (pencil) icon.

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Inside the product editor, open the Custom Attributes section. Search for the attribute by name (e.g. Website Price) and enter the price value for that channel.

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Save the product. The value stored here will be used as the listing price whenever this template publishes or revises this product on the mapped channel.

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For most multi-channel setups:

✅ Use:

Avoid:

This keeps pricing consistent and reduces manual work across channels.